Pretty Plastic joins FRONT, the sustainable building material platform

Two pioneers in designing and producing sustainable building materials have decided to collaborate closely in the promotion of their environmentally friendly building solutions. With the launch of FRONT, created by the founders of StoneCycling, a new platform dedicated to sustainable and aesthetic building materials has been developed. This platform presents a great opportunity for Pretty Plastic, the developer of façade and roof tiles made from recycled PVC, to join forces and become part of this community. 

The mission of FRONT is to advance the development, use and reuse of planet-friendly aesthetic building materials. The product portfolio of FRONT is based on a common denominator: all selected building materials are made with waste and have a strong design appeal. This is a perfect match with Pretty Plastic, since their goal is to transform plastic waste into stunning, safe, and enduring façade and roof cladding.

“The collaboration with Pretty Plastic is a logical next step to extend our portfolio”, says Ward Massa, founder of StoneCycling and the driving force behind the FRONT platform. “We started this new platform with three well-established sustainable building materials: with our WastBaseBrick (launched in 2015), BioBasedTile (2022) and CornWall (2023), we know what it takes to develop and market new design-driven sustainable products. The façade tiles from Pretty Plastic (2019) offer our team the opportunity to provide a wider range of beautiful, sustainable solutions to architects, project developers, and building companies across the globe.”

“We are delighted to join FRONT and use their expertise and network to promote our  tiles to the defined target groups on an international scale”, says Hajo Reinders, managing director of Pretty Plastic. “We will continue to operating as an independent company but are able to utilise the marketing and sales resources of FRONT in a highly efficient way. Going forward, we can now focus on further product development and the execution of new projects, while FRONT takes care of our international marketing and promotional activities.”

With new regulations and more stringent limits for buildings’ carbon footprints, sustainable and circular materials will likely see more widespread use in the building industry. Both FRONT and Pretty Plastic are convinced that a curated platform for architects and other building professionals offers the perfect environment to explore the possibilities of using sustainable building materials to create a more beautiful and better world.

ABOUT FRONT – SUSTAINABLE BUILDING MATERIALS

‍The world is changing fast, and so is the world of construction. Following the successful launches of the WasteBasedBrick in 2015, the BioBasedTile in 2022, and CornWall in 2023, we are ready to embark on a new journey into the next dimension. With the same expert team under a new name, FRONT®, we will expand our collection of innovative sustainable materials to make even more impact. FRONT®: Your partner for sustainable, aesthetic building materials.

For more information and high-resolution images of FRONT, please contact us.

ABOUT PRETTY PLASTIC - BUILDING FROM WASTE

Pretty Plastic, founded in 2019, designs and produces sustainable building materials made from 100% recycled PVC, sourced from plastic window frames, downspouts and rain gutters. Pretty Plastic’s tiles come in a variety of shapes - from standard rectangles to more curved designs - and a range of colours, including dark grey, terracotta, ochre and green. The tiles are suitable for both internal and external applications and can even be used as roof shingles. Our tiles are certified to international standards and have been installed in projects worldwide.

For more information and high-resolution images of Pretty Plastic, please contact us.